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In recent years, the wedding industry in the United States has ballooned to a $40 billion-a-year enterprise. As the economy continues to improve, that number is predicted to steadily rise. It’s not unheard of for the bride, groom, and their families to spend months putting together a wedding and working hard to ensure each detail has been scrutinized — and appearances top the list.

bride wearing dress


Traditionally, the bride becomes the center of attention in most American weddings, which causes many of them tremendous stress. As a result, a large portion of the wedding budget is often spent on hair, nails, makeup, dentistry, and other services to help these women look and feel their very best.

These days, the primping doesn’t end there. Pre-wedding prep is going more than skin deep as an increased number of brides-to-be undergo cosmetic surgery before the big day. But long recovery times, unforeseen complications, and less-than-ideal results can add complexity and expense to the wedding planning process. Dr. Thomas Hubbard, who practices plastic surgery in Virginia Beach, is one of a number of surgeons who can help women mark this important occasion with a fabulous new look.

Read on to find out which procedures are worth it and which to skip before your wedding.

For Better

  • Eyelid Surgery: This relatively minor procedure, which usually requires only local anesthesia and sedation, can create major results. By repositioning fat deposits and tightening the delicate skin around the eyes, eyelid surgery can help patients appear younger and more alert.
  • Dermal Fillers: Low risk and low cost keep these products in high demand by brides, grooms, and even members of the wedding party. Though fillers are used most often to temporarily lessen the appearance of wrinkles, they can also fill in areas that have lost volume, such as cheeks, and add plumpness to limp lips.
  • Breast Augmentation: This procedure is one of the most popular among brides-to-be. It can help you look great in your gown and on the honeymoon. One caveat: give yourself plenty of time to recover. You’ll want to have your breast augmentation several months before your final dress fitting so swelling can go down and implants can settle.

For Worse

  • Chemical Peels: The powerful peels used in plastic surgery and dermatology offices can give skin a boost, but they often require a long period of downtime and limited sun exposure — hard to do when you’re running from errand to errand. Too many brides have gone in for what each thought would be a “quick peel” right before the ceremony only to find her skin still red and raw weeks later. Before your wedding, try a relaxing facial instead.
  • Mommy Makeover: This procedure’s meteoric rise in popularity is easy to explain: It can create some truly amazing results. But the combinational nature of a mommy makeover, which typically includes abdominoplasty, breast augmentation, and liposuction, requires a longer recovery period than most other surgical procedures, making it an impractical choice for busy brides-to-be.

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