Summary: People love a good deal. We all know that—and we all fall for that, from time to time. However, that doesn’t mean that all deals or discounts are, somehow, inherently bad. In fact, many deals and discounts come about for rather mundane reasons. But what about in the field of plastic surgery? Is a plastic surgery special a good thing?
Getting a Discount on Plastic Surgery
There’s an old saying: you get what you pay for. The idea behind this little colloquialism is that the more you pay for something, the better the quality is. Or you could think about it in another way: the better the quality, the more money goes into creating the thing, the more it will have to charge to make a profit. Diamonds last forever, so, of course, they will cost more.
But it’s important to note that this isn’t always true. We’ve all been cheated before; we’ve all purchased that really expensive object that broke the next day. And we all have that little trinket that continues to survive despite all odds. In other words, the saying that you get what you pay for might be true in most cases, but certainly not in all cases. So what does that say about plastic surgery discounts? Are discounts, usually a good thing, or are they something we should be wary of?
Consider the Source
When it comes to plastic surgery discounts, the advice that we give is not all that different from advice we dispense in any other given circumstance: consider the source. Sometimes, giving discounts is really about controlling inventory. Think about it this way. If a surgeon has a shortage of Botox, then it makes sense to start discounting that Botox in order to get rid of that supply.
After all, every type of medical device, essentially, has a shelf life. Every prescription has a shelf life. Just as is the case with food, this is done to ensure that the each prescription is completely and equally effective. So, in many cases, plastic surgery discounts may be about nothing more than getting rid of a little excess inventory.
Discounts are Built Into the Price
People love a good deal. That’s why, when you go to a retailer, sometimes the discounts are built into the price. For example, when you go to Amazon, you’ll notice that most things have the “suggested retail price” crossed out and replaced with another, lower price. The truth is that, often, this “lower” price is pretty close to what you’d pay in stores.
But you don’t feel that way. You feel like you’re getting a deal, so you tend to back there and shop again and again. It’s a documented psychological effect that retailers have managed to perfect. Plastic surgeons are, of course, no stranger to this. They know that people are looking for plastic surgery specials in Houston and in New York and in Los Angeles.
If it Seems Too Good to be True…
At some point, you need to use your common sense. If something seems too good to be true, it probably is. Unless you’re very lucky, it’s unlikely that you will ever receive free procedures (even if one of your friends “knows a guy”). And, in general, you should stay away from these completely free or heavily discounted procedures.
If anyone offers you such a procedure, it’s wise to do some checking on the surgeon in question. And, of course, always trust your own instincts and your own judgment. There’s a reason why plastic surgery and cosmetic procedures are usually a little on the more expensive side—you’re paying for training, for facilities and for safety. Your safety isn’t necessarily something you want to skimp out on.
Specials Are Common
At the end of the day, surgeons who have “specials” and discounts are relatively common. It’s a great way to highlight a certain procedure or product. Specials are also a good way to stabilize inventory (part of running any business). In doing so, surgeons are able to give patients results at a slightly lower price, and that’s a win-win.
If you have doubts about the special or discount, however, it’s important to discuss the procedure with your surgeon. In most cases, surgeons know that cost and price are both part of the equation for patients, so discussing those two fields should not be outside the realm of normal. In other words, the best way to find out if something is too good to be true: ask.
The more information you have, the better you’ll be able to determine which discounts align with reality and which ones might need a little more scrutiny.