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Summary: “Go big or go home” does not apply equally to all things. A generation ago, when rhinoplasty was at the height of popularity, everyone was clamoring for a smaller nose. Fast-forward to today, and cosmetic surgery has shifted its focus to downsizing other parts of the body. We’re living in a time of largesse, with the word ‘supersize’ making its way from fast food menus to the dictionary. Yet changing trends in cosmetic surgery signify that in some cases, people may be ready to downsize.

Beautiful woman's breasts in bra

Even the ever-popular breast augmentation procedure is experiencing a trend change. While many women still opt for breast enhancement, smaller implants are on the rise compared to a couple decades ago.

Bigger Isn’t Always Better

Beauty standards vary from person to person and across cultures. It’s interesting to note that although breast augmentation remains among the top procedure for women around the world, increasing numbers are asking for smaller implants than in times past.

If you poll cosmetic surgeons across the country, they’ll tell you about the rise of the ‘Brazilian B.’ Named for the country in which the trend first hit the streets, the Brazilian B describes a smaller, less conspicuous breast implant. Partially inspired by such iconic Brazilian models as Gisele Bundchen, increasing numbers of women across the nation are now seeking natural looking results and implants that won’t interfere with an active lifestyle, causing the demand for smaller breast implants to rise.

Men Go Under the Knife, Too

Male breast reduction may not be as widely discussed or advertised as female breast enhancement, but today it is one of the most common cosmetic surgeries performed for men. There are a number of reasons why men choose to undergo a breast reduction procedure.

Gynecomastia, a condition in which a man has enlarged breasts, can occur at any age, and may be brought about by hormonal changes, heredity, the use of certain drugs or as a result of obesity. Some men experience gynecomastia in both breasts while others have only one that is overgrown. In severe cases, the breasts may become stretched and sagging. Male breast reduction surgery removes excess tissue and skin to create a more sculpted, masculine chest.

When Crunches and CrossFit Fall Short

Countless people find their way to tummy tucks and liposuction after their diet and exercise routine fails to deliver the slim midsection they were striving toward. Excess skin and tissue can linger around the stomach, whether the result of significant weight fluctuations, genetics or pregnancy. For some, a tummy tuck can be the only surefire way to trim down the stomach to create a slimmer shape. A tummy tuck removes excess skin and fat, as well as repairs weakened or separated abdominal muscles. Once patients heal from the surgery, they emerge transformed with a taut, flatter tummy and sleeker figure.

As health-conscious men and women seek slimmer contours and smaller midsections, liposuction is also on the rise. The procedure removes subcutaneous fat from localized areas of the body, helping to streamline your figure by reducing persistent bulges. Liposuction can target the love handles, flanks, thighs, upper arms, back and double chin. Patients interested in reducing fat pockets around their abdomen while simultaneously treating excess skin and loos abdominals can combine a tummy tuck with liposuction for enhanced contouring results.

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